About Us – yiyi-global

YIYI Global was established in 2017 in Lianjiang, Fujian – a coastal region renowned as one of China's most abundant fishing grounds. What began as a focused export operation has grown into a trusted international seafood supplier, serving buyers across Japan, the United States, the Middle East, and Southeast Asia.

With a team deeply rooted in both the fishing industry and international trade, YIYI Global brings together authentic supply chain access and professional export expertise – a combination rarely found in a single partner.

Our Products

While we are recognized for our expertise in a wide range of fish species, our product portfolio has steadily expanded to meet the evolving needs of global buyers. Our offerings include:

Fresh & Frozen Fish – featuring premium selections from Fujian's coastal waters and beyond

Shellfish – scallops, abalone, clams, and other bivalves

Cephalopods – squid (illex, giant), octopus, and cuttlefish

Dried Seafood – traditional dried products with extended shelf life

Value-Added Items – processed and pre-seasoned products for convenience

Our products are widely used across diverse culinary applications – from Japanese sushi and sashimi preparations, to Chinese hotpot and banquet dishes, Middle Eastern grills and barbecues, Western seafood entrees, and everyday snack foods.

Our Markets:

YIYI Global has built a strong presence in key international markets, with particular depth in:

Japan – where quality expectations are among the highest in the world

United States – demanding consistency and strict regulatory compliance

Middle East – requiring reliable supply chains and halal-compliant sourcing

Southeast Asia – where proximity and variety drive competitive advantage

We take pride in serving importers, distributors, and foodservice operators across these diverse regions, adapting to each market's unique specifications, packaging requirements, and culinary traditions.

Certifications & Quality Standards:

Our partnered processing facilities maintain internationally recognized certifications, including:

HACCP – Hazard Analysis and Critical Control Points

FDA Registration – compliant with U.S. import requirements

ISO 9001 / ISO 22000 – quality management and food safety systems

SGS Inspection – third-party verification of product quality

CQC Certification – China Quality Certification Center approval

These certifications are not just paperwork – they are the foundation of our operational discipline and your assurance of safe, traceable seafood.

Our standard QC protocol includes:

Visual & Physical Inspection – examining each batch by appearance, touch, smell, cutting, and thawing tests to verify freshness and grade

Random Sampling – checking 2–3 cartons per pallet, recording detailed data (weight in grams, piece count, glaze percentage, thawed yield, etc.)

Photo Documentation – sending real-time images to customers for visual confirmation before shipment

-20°C Cold Chain Logistics – maintaining strict temperature control from our facility to the port and throughout container transit, ensuring products arrive in optimal condition

Every shipment is tracked, tested, and documented – so you know exactly what you are receiving.

Our Documentation & Logistics Support:

We understand that for international buyers, paperwork can be as critical as the product itself. Our dedicated documentation team ensures a seamless shipping process:

Draft Documentation – we prepare a complete set of draft shipping documents for your review and confirmation

Original Signing – upon approval, originals are signed promptly and scanned to your email for immediate use

Physical Mailing – originals are dispatched via courier without delay

ETA Tracking – we proactively monitor vessel schedules and remind you of estimated arrival times, helping you coordinate customs clearance and port pickup to avoid demurrage or unnecessary storage fees

We treat your time and money as if they were our own.

Our Partnership Approach:

YIYI Global is not a traditional trading company. We operate through deep, exclusive partnerships with selected processing facilities – meaning we are embedded in production, not standing between you and the source. This gives us real control over quality, consistency, and supply stability.

Our team is bilingual and internationally experienced, with years of hands-on export expertise. We communicate clearly, respond promptly, and navigate cultural and regulatory differences with ease. From your first inquiry to the final delivery, we are your dedicated partner – not just a supplier.

Our Commitment

At YIYI Global,

We are close to you

We have successfully exported our products to many different countries around the world. As a professional and reliable business partner, our philosophy is to offer you superior products and full services. Your success is our success.